Free Checklist — Electricians
The Electrician Website & Online Presence Checklist
Run through these 10 checks against your own site and Google Business Profile. Electrical work is a trust purchase — these are the things customers (and Google) use to decide who to call.
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- 1
Google Business Profile is claimed, verified, and complete
Correct primary category, service areas, hours, services, and real photos of your work. Completeness is one of the easiest ranking wins you control.
- 2
Your license number is on the site
Customers want to know the person working on their wiring is qualified. Show your license number and "licensed & insured" clearly.
- 3
Your phone number is tap-to-call on every page
A power outage or sparking outlet is urgent. Make calling you one tap from anywhere on the site.
- 4
Each main service has its own page
Panel upgrades, EV charger installs, generators, rewiring, lighting — each deserves a page that explains the job and ranks for it on its own.
- 5
Residential and commercial work are clearly separated
A homeowner and a property manager are looking for different things. Make it obvious which work you do and route each to the right page.
- 6
Your site loads fast on a phone
Most local searches happen on mobile. A slow site loses visitors before they ever see your number.
- 7
You have a page for each area you serve
A page written for each town or neighbourhood ranks far better for "[town] electrician" than a single list of place names.
- 8
You have recent Google reviews and you reply to them
Ask every happy customer, and reply to every review. It signals an active, accountable business to both Google and customers.
- 9
Quote requests can include photos
A photo of the panel or the fixture lets you quote faster and more accurately — and customers appreciate not needing a site visit just to get a number.
- 10
Your site runs on HTTPS with no security warnings
A browser warning on a site asking people to trust you inside their home is an instant back-button.
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