Moving your site without downtime
Migrating hosts sounds risky and often goes badly — but only because of a few predictable mistakes. Here's the sequence that keeps the site up throughout.
Practical notes on websites, hosting, performance, security, SEO, and running the tech behind a small business — from the SolvForge team.
Migrating hosts sounds risky and often goes badly — but only because of a few predictable mistakes. Here's the sequence that keeps the site up throughout.
Google can't see who does the better install. It only sees your listing and what's around it. Here's what may be putting the other company above you, what you can't change, and a 10-minute scorecard to find out.
Speed isn't a vanity metric. Here's how load time maps to bounce rate, conversions, ad costs, and search visibility — with the numbers.
Neither is the right answer for everyone. The choice comes down to who edits the site, how unusual your needs are, and how much you'll invest in upkeep.
"SEO services" is one of the vaguest lines on any invoice. Here's what a real engagement covers, and the warning signs that you're paying for activity, not results.
Three ways to put a site online, with real tradeoffs. Which one is right depends less on your traffic than on who's going to look after it.
Having a backup and being able to restore from it are two different things. Most sites have the first and assume the second.
Nine quick checks you can run yourself, with nothing but a browser, to find out whether your site needs attention before it becomes a problem.
Google grades every page on three things a visitor actually feels: how fast it shows up, how quickly it responds, and whether it jumps around while loading.
Quotes for the same brief can range from $400 to $40,000. Here's what actually drives the number, and what you should expect at each level.