The real cost of a slow website
Speed isn't a vanity metric. Here's how load time maps to bounce rate, conversions, ad costs, and search visibility — with the numbers.
Performance
3 posts
The 20-minute website health check
Nine quick checks you can run yourself, with nothing but a browser, to find out whether your site needs attention before it becomes a problem.
Core Web Vitals, explained without the jargon
Google grades every page on three things a visitor actually feels: how fast it shows up, how quickly it responds, and whether it jumps around while loading.